Experian Marketing Services has studied how Americans use their smartphones and has uncovered some curious differences between Android and iOS. On average, a smartphone owner would use their phone for 58 minutes each day.
This is where the first difference between the two platforms comes in – iPhone users spend an hour and 15 minutes on their phone on average, while Android users spend less than 50 minutes.
There are differences in how phones are used too – iPhone owners text as much as they call, while Android users spend about twice as long in voice calls than texting, voice calls account for nearly a third of the time an Android phone is used each day.
iOS users snap more photos and spend more time on social networks than Android users, who browse the web more.
There are some fairly neglected features of smartphones – only 2.3% of users watch videos (those who do, spend 5 minutes on average doing that) and GPS accounts for only 2% of a smartphone’s daily use. Reading is an even less common activity, scoring only 0.5% (not a big surprise, considering how small smartphone screens are and how cheap eReaders are).
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