Monday, February 4, 2013
HTC will release entry-level Phone to keep profit
HTC plans to focus shifted to emerging markets, and proceeded to sell low-end phones in China, before the company is given the first quarter of 2013 revenue target below analysts' expectations. HTC CFO Zhang Jialin (Chia-Lin Chang) conference call Monday that HTC plans cheap smart phones sold in the Mainland, the price in the 1000-2000 yuan. In addition, HTC will also continue to explore emerging markets such as Myanmar. Recent HTC launched a mobile phone with local text in Myanmar.
Just a month ago, HTC, co-founder and CEO Peter Chou (Peter Chou) told the Wall Street Journal said that 2013 will be the HTC realize turning HTC the most difficult period is likely to have ended. "However, HTC expected revenue in the first quarter of this year is still disappointing, obviously the company is not out of the shadow of falling. HTC expected decline in revenues in the first quarter of this year to $ 1.69 billion to $ 2.03 billion (about NT $ 50 billion to 60 billion yuan). The company's first quarter revenue was $ 2.03 billion, in the first quarter of 2012, revenue was $ 2.22 billion.
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