Yesterday, Samsung held in China, as usual, the annual "Samsung Forum. As usual, is invited to a crowd of hundreds of national media, as usual, from black to white to a long line of cell phones, cameras, laptops, monitors, printers, etc. one by one to the stage to introduce New.
Samsung is very strong, strong explosion. 's Financial results in the fourth quarter of last year, this super jumbo vertically integrated company quarter revenue of 56 trillion won (U.S. $ 52.45 billion), net profit of 7.04 trillion won (U.S. $ 6.6 billion), an increase of 76 %.
Experienced several consecutive quarters the "explosion kinds", the industry such invincible Niu Qiang apparently have become accustomed to. Samsung product line executives came to power after another excited to introduce their products, 85-inch large-screen the UHD television S9, Galaxy Tab 8.0, three cool enjoy the ability to show their media reporters have also become accustomed to listening.
No accidents on it. However, last long New Products, the sudden appearance of a never alone come forward to speech introduced the departments, the commercial division is the first independent debut, despite am to noon, many media reporters already spirits rushing to ran the display area experience New in kind, but this is the biggest bright spot today.
The speaker is the president of the commercial division of Samsung Electronics in Greater China rights Pine, The Korean English slowly described the pre-judgment and layout direction of the of some Samsung commercial business in the Chinese market. This is not really how passionate speech, in fact, the large amount of information, great.
In fact, in the opening Samsung China boss mentioned will strengthen the B2B market in 2013, and the right to loose explicitly mentioned Samsung the commercial B2B market will, "one hundred percent focused". He revealed that some of Samsung's judgment, such as China's B2B market capacity in the world ranking second, the weight of about 13%, maintaining an annual growth rate of 15%, but 1.8% of the global average growth rate. Samsung can lock B2B renowned corporate users in China, 1000.
He also revealed that some of Samsung commercial B2B market strategy in China Path: B2B through B2C brand of high-profile enterprise customers enhance credibility.
Specifically, the target market of China Samsung B2B Public Market Enterprise market, regional market for SMB customers
Public (public) market, the strategy is in government, education, industry, culture SI, to jointly promote the
Market for the Enterprise (enterprise-level), the 1000 strategy is to focus on well-known customer-centric culture strategic customers
For SMB (SME) market, the strategy is a priority to expand 1 to 3 city channel coverage
